Lattice

Strong fit

Details

FounderMarisol Vega <marisol@latticeag.com>

Websitehttps://latticeag.com

Received6/23/2026

StageSeed

IndustryVertical SaaS / Agriculture

Raise$3M Seed

Intro sourceEvent

ReferrerHemrock Partner

Co-foundersTomás Aguirre (CTO)

Summary

Lattice is a vertical SaaS for agricultural co-operatives in Latin America. $480K ARR across 14 co-ops in Mexico and Colombia, growing 18% MoM. Founder Marisol Vega is ex-McKinsey with grew-up-on-a-coffee-farm context; co-founder Tomás Aguirre is ex-Globant.

Thesis fit

Vertical SaaS in an emerging market — squarely on thesis if traction and unit economics hold up. Pillar 1 — Vertical SaaS: Strong. Co-ops are an underserved buyer with consolidated decision-making and high switching costs. Pillar 2 — Verifiable traction: Moderate. $480K ARR is early but 18% MoM is fast; need to verify GMV through co-op concentration. Pillar 3 — Founder-market fit: Strong. Marisol has the rare combination of operator background and lived domain context. Disqualifiers: LatAm market means USD-revenue concentration risk and FX exposure; need to understand how they price. Open questions: customer concentration in top 3 co-ops, how Lattice differentiates from existing co-op management software (e.g. Cropsifter), unit economics on the freemium tier.

External research

No external research has been run on this deal.

Source email

From: partner@hemrock.com · Subject: Fwd: pitch — Lattice (vertical SaaS for ag co-ops)

Forwarded from a founder I met at the 4P conference. ---------- Forwarded message ---------- From: Marisol Vega <marisol@latticeag.com> Subject: Lattice — operating system for ag co-ops Hemrock Partner — Met you at 4P last week. As discussed, sending over the deck for Lattice. We're building the operating system for agricultural co-ops in Latin America — currently $480K ARR across 14 co-ops in Mexico and Colombia, growing 18% MoM. Founders are myself (ex-McKinsey, grew up on a coffee farm) and Tomás (ex-Globant, built the original platform). We're raising a $3M seed. — Marisol

Classifier: deals @ 0.88, Partner-forwarded pitch from a conference contact; contains pitch content rather than internal CRM notes.