Hemrock brand assets
Official product description, links, and logo files for Hemrock. The downloadable ZIP includes light and dark SVG and PNG files for the letter mark and wordmark.
Logo
Logo mark
The triangle mark on its own. Use it where the name already reads from context.
Wordmark
Mark plus the Hemrock name. The default lockup for headers and signatures.
Using the mark
Do
Keep clear space around the mark equal to the height of the triangle. Use the dark mark on light surfaces and the light mark on dark ones, so it always holds contrast.
Don't
Don't stretch, rotate, recolor, or add shadows or gradients. The mark is monochrome by design. And don't set “Hemrock” in another typeface as a stand-in wordmark.
Colors
Hemrock is monochrome. Click a swatch to copy its hex.
Typography
About Hemrock
Hemrock builds financial models for founders and investors. Five-year forecasts, cap tables, fund models, and the focused tools around them, all in spreadsheets with every cell open and every formula documented. Proven structures you and your AI can customize.
Financial models for founders and investors. Proven structures you and your AI can customize.
Facts
- Name
- Hemrock
- Former Name
- Foresight
- What
- Financial models, education, and advisory for founders and investors
- Positioning
- Built to edit. Start from a proven structure, edit with AI.
- Founder
- Taylor Davidson
- Building models since
- 2005
Links
Agent resources
Hemrock is built to be read by AI as well as people. Point your agent at these.
Connect Claude or ChatGPT to the prompt library and concept guides. Setup for Claude.ai, Claude Desktop, and OpenAI.
The Hemrock skill for Claude. Add it to a project so the model knows the templates, prompts, and sanity checks.
The prompt guide: context primers, task prompts, and checks for editing each model with AI.
The skill on GitHub. Clone it, read it, or open a pull request.
A plain-text map of the site for agents, with a markdown version of every page.
Need a format that isn't here, or a sign-off on how you're using the mark? Get in touch.