Hemrock brand assets
Official product description, links, and logo files for Hemrock. The downloadable ZIP includes light and dark SVG and PNG files for the letter mark and wordmark.
Logo
Logo mark
The triangle mark on its own. Use it where the name already reads from context.
Wordmark
Mark plus the Hemrock name. The default lockup for headers and signatures.
Using the mark
Do
Keep clear space around the mark equal to the height of the triangle. Use the dark mark on light surfaces and the light mark on dark ones, so it always holds contrast.
Don't
Don't stretch, rotate, recolor, or add shadows or gradients. The mark is monochrome and stays that way. And don't set “Hemrock” in another typeface as a stand-in wordmark.
Color
The mark is monochrome. The product is not quite: it has one accent and a small set of status colors, and nothing else. Everything here is contrast-verified against the surface it sits on. Click a swatch to copy its hex.
Neutrals
Warm-tinted rather than pure grey. Paper is #FDFDFC and ink is #1C1A17, both under 1% chroma. You won't name the cast when you see it, but it's the difference between a considered page and a default one.
Accent
Evergreen, hue 164. It appears on links, primary buttons, and the one emphasized phrase in a hero. Everything else stays neutral. The 700 stop carries white text at 7:1 on paper but fails on the dark surface, so dark mode uses 400 for the same job.
Status
Four colors that mean something. Amber is a warning here, never decoration, which is most of the reason the accent is a separate color at all. Each one is readable as text on paper and as a fill carrying white text.
Typography
One face, weights 400 through 600, and no second family anywhere. Get Inter.
Eight named steps, each carrying its own line height and letter spacing so it can't be reassembled wrongly by hand. Headings sit at one of these or they don't ship.
- Display
- 60 to 96px
- Homepage and hero titles
- Title
- 48 to 72px
- Pillar page titles
- Subtitle
- 36 to 60px
- Dashboard titles
- Section
- 30 to 36px
- Admin page titles
- Heading
- 20 to 24px
- Card titles
- Lede
- 18px
- The line under a title
- Body
- 14 to 16px
- Everything else
- Eyebrow
- 12px, uppercase
- The label above a title
Figures use tabular numerals, never a monospaced face. Columns of money should line up, and mono makes a dollar amount read like code. Mono is for things a machine reads literally: cell references, API keys, the codes in a one-time password field.
Form
Radius
Two values. Controls round at 4px, cards at 8px. Nothing rounds further, and nothing is a pill except a genuine pill.
Elevation
Cards and rows sit flat on the paper and separate with a 1px hairline. A shadow means something floats: a dialog, a menu, a popover. If it isn't floating, it doesn't get one.
Motion
Colors transition, nothing else moves. No scale on hover, no animated backgrounds. Keep it under 200ms and keep it boring.
Layout
Every page is capped at the same width and uses the same gutters, public and signed-in alike. A page that wants to feel different gets there through spacing, not through a new container.
About Hemrock
Hemrock builds financial models for founders and investors. Five-year forecasts, cap tables, fund models, and the focused tools around them, all in spreadsheets with every cell open and every formula documented. Proven structures you and your AI can customize.
Financial models for founders and investors. Proven structures you and your AI can customize.
Facts
- Name
- Hemrock
- Former Name
- Foresight
- What
- Financial models, education, and advisory for founders and investors
- Founder
- Taylor Davidson
- Building models since
- 2005
Links
Agent resources
Hemrock is built to be read by AI as well as people. Point your agent at these.
Connect Claude or ChatGPT to the prompt library and concept guides. Setup for Claude.ai, Claude Desktop, and OpenAI.
The Hemrock skill for Claude. Add it to a project so the model knows the templates, prompts, and sanity checks.
The prompt guide: context primers, task prompts, and checks for editing each model with AI.
The skill on GitHub. Clone it, read it, or open a pull request.
A plain-text map of the site for agents, with a markdown version of every page.
Need a format that isn't here, or a sign-off on how you're using the mark? Get in touch.