How to define metrics for your business

How do you define the metrics to care about in your business?

There are lists of metrics that work for types of businesses:

• For SaaS, there are many lists of metrics, here's one example from Stripe
• For Ecommerce, there are also many lists, here's one example from Shopify
• Here's an example set of metrics for marketplace businesses by A16Z

but picking the right metrics for your business is more nuanced than just getting the data and calculating everything on a list. Watch the video above for 10 minutes on how to think about picking the right metrics to help you understand the performance of your business and make decisions.